jump to navigation

Vorsprung durch Technik January 11, 2008

Posted by Rambling Man in General Bloggery.
Tags: , , ,

“Vorsprung durch Technik ” is one of the more well known car manufacturing slogans of our time but before I learned the language (i.e. German), I used to think it was the “Four Sprung Duck Technique” such were the velvety gravel tones that the radio announcer used to utter the sentence at the end of each Audi advert.

Nearly as bad as my wife’s ” … in a Chelsea stable …” where she should’ve been singing ” … in Excelsis Deo …” from the hymn Gloria in Excelsis Deo.

Anyway back to the Germanic – “Vorsprung durch Technik” means “advancement through technology” and the phrase doesn’t mention a technique at all … a nasty bit of transliteration there.

Nearly as bad as the time after the Second World War when the British dropped food parcels and medicine over Germany to help the war displaced, complete with the word “GIFT” stamped on the packages ….. Gift, auf Deutsch, of course means …… ?

Poison !



1. JL Pagano - January 11, 2008

If it was English food in the parcels the translation wouldn’t have been too far off the mark!

2. Rambling Man - January 11, 2008

haha ! nice one JL

3. Art coates - June 3, 2016

Best cars ever made

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: